3 Best Cover Letter Tips

Are cover letters still necessary when applying for a job? Some people think that just forwarding a resume is enough to do the trick. We are seeing a large percentage of job applicants who do not include a cover letter when they apply for a job on employment websites, like LocalWork.com. But with today’s competition, a well-written cover letter sets you apart from other applicants.

Here are the 3 Best Cover Letter Tips:

1) Personalize
Avoid addressing your cover letter with generic terms like: “To Whom it may concern”. This is impersonal and shows the hiring manager you didn’t take the time to research the appropriate name. Try to obtain and address the manager’s name in your letter. If you are unable to find a name – then begin with: “Attention: XYZ Company”. Or don’t address anyone and simply start your letter with a body paragraph. Your cover letter should sound personally individualized for this company – unlike a form letter. Call out the specific position you are applying for. Additionally, be sure to proof your letter and grammar. Hiring managers do not like to see a poorly written letters or misspelled words, especially when it comes to their name or their company name.

2) Sell Yourself
Review the job description you are interested in, then use in your cover letter to convey how your skills and professional background align with this open job. Your resume will already be included with your cover letter, so avoid repeating the word for word verbiage from your resume in your personal letter. Tell the company why you are a perfect fit for the job. Use your cover letter to give more specific examples on how your past jobs have given you the experience to successfully take on this new role. Don’t be afraid to sell yourself. This letter is your chance to briefly share why you will be an asset to their company.

3) Company Fit
Think about why you would be a good fit for the company and their goals. Go online and read about the company history, mission and culture. A cover letter is a great way to show you did your homework about the company by indicating what you appreciate about the company and how you can contribute to their mission. If the company has a conservative culture, your cover letter should mirror a conservative manner. Does the company culture seem to have a sense of humor with an entrepreneurial spirit? Then your letter is the perfect place to let your personality shine. The personal touches expressed in your cover letter will drive interest from hiring managers and increase your chance of getting an interview – or the job itself!

Close your cover letter by thanking the hiring manager for the opportunity, and be sure to include personal contact information. Bottom line – A personal cover letter is key to making a strong impression to any company.

What do you include in your cover letter to distinguish yourself?

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