Guest Post by Chris Smith of kCross “Those who tell the stories rule the world.” – a Native American proverb Why is storytelling so powerful in the human experience? Stories provide us with our understanding of the world, and create emotional connections between the listeners and the characters and elements of the story. It’s no […]
A/B testing might be something you’ve heard of in a marketing or design context before, but have you ever considered applying the method to your online job posts to get more applications or to improve the quality of the applications you receive? Many recruiters and small business owners feel frustrated when their job posts don’t […]
If you’re advertising a job online, your main goal is to attract applicants. To do so, you must convert job seekers from simply visitors of your listing (prospective applicants) to actual applicants. Here are the four main tips to improve your conversion rate that we’ve learned over the years at LocalWork.com. 1. Emphasize Company Culture. Make sure your […]
If you’ve managed to bait job seekers with a fantastic job title, your next challenge is to convert that candidate into an applicant with a well crafted job description. Nail it and you get to keep talking…fail it and your prospective candidates keep walking. When writing your job description, remember to emphasize the PERCs: Position, […]
Writing a job title for a job board that catches people’s attention without coming off cheesy or sales-y is definitely more of an art than a science. That being said, there are some tried and true guidelines that will help achieve this difficult balance for any company. You don’t have to be an HR professional […]
Fair hiring laws were enacted 40 years ago to protect workers in the United States from unfair discrimination that could prevent them for being hired on any basis other than an inability to perform essential job functions. However, even after four decades, many employers ask illegal interview questions out of ignorance or inexperience. Today […]
Guest Post by Talent Inc. The rise in social media has brought increased visibility to companies all over the world. With a simple Tweet or post, a company has the ability to reach customers and brand advocates swiftly and effectively. While this can prove to be beneficial for brand loyalty and sales, it’s time for […]
