It’s your LinkedIn Coach with keys to writing a fantastic Summary! In my blog “LinkedIn Like an All-Star in 6 Easy Steps“, I indicated the Summary is vital to your profile because it markets and conveys your brand. According to the 2013 Jobvite Social Recruiting Survey, 92% of recruiters use LinkedIn to vet candidates pre-interview; these same recruiters use LinkedIn to identify professional experience, tenure of experience, and hard skills. Your Summary, then, needs to robustly represent your three “I’s”: Impact, Influence, and Intellect.
IMPACT – This one challenges my clients because it involves quantifying work results. We feel reluctant to be scorekeepers at work, preferring to “just do the job”. Without measuring output, or comparing results against a target, however, it is difficult to prove exemplary performance to a recruiter or hiring manager. If recruiters are using LinkedIn to vet experience, then the person proving performance results gains the edge.
- Action Item: On a sheet of paper, identify 3-5 of your successful projects; list the projects’ expectations in one column and describe how you accomplished each expectation in a second column. Then, with the assistance of your notes, stakeholders and mentors, assign a value, in terms of savings, profit, increased throughput, etc, to prove your impact.
INFLUENCE – Let’s describe your leadership ability. Clients often believe that without a supervisory role, they cannot claim leadership experience. If you were in charge of a project, however, where you led a team or gained the support of others in order to execute a project, then you have demonstrated a degree of influence.
- Action Item: Add a third column to the sheet, entitled “Team Members, Participants, Stakeholders”. Identify with whom you had to work to complete the project, and the steps taken to obtain their buy-in. Also identify who provided funding or resources to execute your project, and how you worked with them.
INTELLECT – Let’s think about intellect in terms of IQ (Intelligence Quotient) and EQ (Emotional Quotient). I first came across this concept in the Harvard Business Review. It is a pragmatic way of viewing intellect, having been reinforced numerous times by my experiences in leading employees, successfully executing projects, and participating on teams. While IQ is primarily concerned with one’s learning aptitude, the EQ has more to do with emotional intelligence, which can be defined as one’s ability to identify, assess, and influence the emotions of oneself, of others, and of groups.
- Action Item: Add a fourth column entitled “Intellect”. Summarize the skills/qualifications you employed to complete each project. Next, in the same space, describe the emotional intelligence used to execute the project. Commonly, these are: negotiation, team building, conflict resolution, empathic listening, employee development, decision-making, etc.
After documenting your projects in terms of Impact, Influence and Intelligence, look for themes and patterns. Once you complete your analysis, you are ready for the final step: creating a Summary that reveals your brand! You have all the components, now just put it all together (see below for a partial Summary example):
“Jane Smith, an enthusiastic accounting professional with several years of experience entrusted with the financial stewardship of multiple projects totaling close to $1MM, is a conscientious, detailed-oriented steward of ABC company resources, demonstrating high cost savings through software implementation and control of project expenses through savvy negotiation of contracts. ”
And now, it’s your turn! Any questions? Let me know in the comments below!
For more great information LinkedIn go here: http://www.localwork.com/blog/3-tips-to-linkedin-like-an-all-star