For those of you just now joining us, we’ve been in the process of completing a LinkedIn profile in order to maximize our SEO (search engine optimization) with respect to job obtainment. If you don’t think LinkedIn is for you, think again! As of 3Q2014, over 300MM members are registered to this powerful professional social media platform, with over 100MM of these users being in the US; 94% of employers use it to find talent (per Jobvite Social Recruiting Survey Results 2014). We’ve already discussed how to complete your profile in about an hour, and we’ve gone into detail about uploading a professional photo and crafting an engaging summary. Now we continue with efforts to create our LinkedIn Profile by addressing the Headline, Industry and Location section.
When your profile is clicked, the first visual the viewer encounters is what I like to call the LinkedIn business card, because it includes your name, headline, industry and location. Think about it; immediately shown is who you are, what you do, and where you do it. In smaller print underneath this information are snapshots of your work history as well as your education. Since this “card” is the first item a recruiter or hiring manager may see, it’s important you populate this section with high impact words that will engage the viewer to read more.
So how do you make your name and job title more exciting? Sounds like an iffy proposition; you may think that if your name is Joan Smith and you are an accountant, that’s all there is to it. But as your LinkedIn Coach, I respectfully DISAGREE! You must employ inspired thinking in order to make your profile stand out. I invite you to think of the variety of ways that make you professionally unique by asking the following questions:
Industry & Location: These categories are fairly straightforward; you can record the industry in which you work and your current location or the metropolitan area you serve. Your designation of these items can be a major game changer, however, if it is your desire to transition to another industry or relocate. LinkedIn’s algorithm’s are robust, and are often used to suggest jobs to LinkedIn users. If you choose the industry and/or location you are targeting for your next role, some of the suggested opportunities may fit within those parameters, allowing you to explore your options.
By just tweaking these items, you can really boost the likelihood of having your profile more fully reviewed. Join us next time as we discuss completing the Experience section!
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